Feb 2019 – present
Head of Marketing – Social Traders
Member – Business Development & Marketing (Board committee)
July 2016 – present
Principal flexCMO
March 2015 – Jun 2018
Board Member, Women’s Legal Services Victoria
Treasurer, Chair Audit & Risk Committee, Social Enterprise Working Group – Member
Achievements:
1. Development of WLSV’s first financial sustainability plan
2. Development of Social Enterprise concept and project
November 2013 – November 2015
Head of Marketing – Guild Insurance
Executive Leadership Team – Guild Group
Achievements:
1. Led shift from offline to online/digital – email marketing, digital and social media acquisition campaigns and engagement program (50,000 customer contacts in 12 months, with 50% open rate)
2. Successfully delivered first direct to consumer acquisition campaigns using social media (LinkedIn, Twitter & Facebook) and leveraging existing sponsorships commitment. Campaign returns ranged from 4x to 20x
2013
Director, Absolute Partners
Achievements:
1. Delivered cross sell analyses for a Top 20 ASX listed financial services company
2. Delivered factory optimisation plan for a private manufacturer
November 2008 – April 2011
Head of Brand, Marketing & Client Segmentation, ANZ Institutional
Achievements:
1. Delivered large scale re-branding, working within global brand framework, using insights derived from primary research with over 100 clients, prospects and sales staff.
2. Transformed execution of Market Research and Sponsorships
June 2007 – November 2008
Senior Manager, Group Strategic Development, ANZ
May 2000 – May 2007
Manager, Strategy practice, Financial Services, Accenture
1996 – 1999
BP Plus Product Management, BP Australia
includes Graduate rotations in Retail, Commercial (B2B), Distribution and global marine fuel sales